It’s official! Actress, Sophia Bush and her i smell great® co-founder, Randi Shinder are partners.
Together, they will work to bring innovation to the beauty space and to empower women to create their own versions of #greatness.
“Working with Randi is a dream come true, I’m incredibly excited. She’s just the coolest woman around with the most wonderful set of priorities. Everything with our company is based on new and leading technology – from the scent spheres to the extractions,” said Sophia.
Sophia fell in love with Randi’s first company, CLEAN® Perfume and has enjoyed watching her build brand after brand ever since. As an award-winning entrepreneur with a mission to change the face of beauty, Randi Shinder has met her perfect counterpart.
Getting to the heart of why women love beauty and what makes them feel special are concepts that resonate deeply with Sophia. With an affinity for beauty, technology and female empowerment, both ladies are excited to work together to take i smell great® to the highest level of greatness!
Stay tuned for more exciting updates in 2015, including an expansion of the Greatness collection to include new scents and one-of-a-kind products!