Our Great Blog


Thirsty Thursday’s – Wild Honey Style

The Bee’s Knees Cocktail With the weekend on its way and summer following in its footsteps, it’s time to celebrate! Today, we are sharing a cocktail recipe that is an ode to our delicious Wild Honey fragrance and the wild honey babe in all of you! So prep your lips, tousle your hair with greatness, and oh honey, be prepared to get a little wild…  *photo by Jennifer Rose Smith for Camille Styles The Bee’s Knees is a light and refreshing 1920’s classic that features gin, fresh lemon, honey simple syrup, and orange.  The name of the cocktail is slang […]

Read More

Layering Your Hair Fragrances to Create #Great

i smell great co-founder, Sophia Bush has always had a love affair with fragrance. As a little girl, she recounts memories of wearing her mom’s perfume and saving the scent strips in magazines to create her own unique combinations. With summer in the air, Sophia has become addicted to our Beach Babe hair fragrance, which is also the perfect base when mixing with other scents. “It’s one of the reasons I’m so excited about i smell great, because our scents are intentionally meant to be layered,” Sophia says. Tips for Layering Hair Fragrances: Step 1:  Choose Your First Scent – […]

Read More

#BeachBabe Essentials for Memorial Day Weekend

With Memorial Day weekend just around the corner, many of us jump at the opportunity for an extended getaway.  For those planning to bask in the sun, we have rounded up our top picks for the perfect beach bag.  So, whether heading south or simply enjoying a sandy staycation, we have everything you need to embrace your inner beach babe. Enjoy!

Read More

Sophia Bush Joins the i smell great Team!

It’s official! Actress, Sophia Bush and her i smell great® co-founder, Randi Shinder are partners. Together, they will work to bring innovation to the beauty space and to empower women to create their own versions of #greatness. “Working with Randi is a dream come true, I’m incredibly excited.  She’s just the coolest woman around with the most wonderful set of priorities. Everything with our company is based on new and leading technology – from the scent spheres to the extractions,” said Sophia. Sophia fell in love with Randi’s first company, CLEAN® Perfume and has enjoyed watching her build brand after brand ever […]

Read More

Happy Mother’s Day

Mother’s Day is a chance to raise our glasses to the ladies who brought us into this world and to celebrate their #greatness! My mother has been a constant source of inspiration in my own life. What she taught me is ‘where there is life, there is hope.’ She has always lived life with her glass half full, and showed me that all you need is a loving family and a few good friends. My mother never complains because she has far too much to be grateful for every day. She taught me gratitude as a way of life, and […]

Read More

Holiday Greatness

For such a great season—twinkly lights, cozy fires, baking treats—the holidays have a way of challenging our own personal greatness. It’s like being the perfect mom/friend/daughter/coworker/sister/partner you are the rest of the year, but on steroids. When I have zero time for myself, something as simple as an effortless product that really works is the real mother’s little helper. That’s the beauty of i smell great. I put it on in the morning, layer different scents according to how I feel and what I have planned for the day, and that’s it! The scents take me from work to holiday […]

Read More

Extracting Greatness

When we decided to revolutionize perfume by bottling greatness, we thought back to our favorite memories — Valentine’s Day cuddling with our crush, salty beach breezes streaming through hair, indulging in yummy treats… Today’s fragrance market is oversaturated with brands that have ridiculous, odd notes or are cloying copycats of hit scents. So we made it our mission to create simple, straightforward fragrances that take the beloved aromas of our memories and make them something we can wear and love now. We came up with what we call “true extraction” to do just that. We work with our master perfumers, […]

Read More

anatomy of a great lip gloss

Asking me to choose my favorite product is like asking me to choose between my kids! While it’s just not possible to pick only one, reactive lush lip was a super special labor of love because it was inspired by another one of my babies, LipFusion. The thing is, I always love to push the envelope—even if it’s my own envelope! So I’m absolutely thrilled that everyone who tries lush lip says it’s “delicious” and “addictive.” They love it as much as I do. What makes it so amazing? Just like LipFusion, we started with uber-effective ingredients, a magical blend […]

Read More

the new signature scent: eight beauty-junkie secrets for making a fragrance your own

A signature scent is the Holy Grail for anyone who cares about perfume. I wanted i smell great to be fun, so we designed each fragrance for easy mixing and matching—like a sensory wardrobe. You dress for yourself, and that’s how you should treat the aromas you put on your body too. It has to be a special fit for you. For tips about how to go on a personal scent quest, keep reading! 1)    LOOK OUT, WORLD Applying fragrance should make you feel confident and ready for anything. When playing perfume mixologist, go with smells that evoke the best […]

Read More

Where Greatness Begins

Even when I was little, my mom used to call me “the nose.” That acute sense of smell gave me a lifelong passion that made me a fragrance entrepreneur. After listening to the many women who share my desire for a product that lives up to its promises, I set out on a mission. It took some time (a three-year labor of love to be exact) and today I’m beyond thrilled to introduce a new brand that truly embodies greatness: i smell great™. What makes i smell great™ so great? It starts with you. I want all women to have […]

Read More